Good morning folks,
Here is a great post on putting together an SEO site audit document for your clients, your own site or simply to enlighten yourself on the process of SEO. Lindsay does a great job of giving the key points of an SEO site audit and I will definitely put them to good use myself.
One of the most interesting points I took from it was as in SEO, repetition of the points you are attempting to get across is key. Your clients will not read the site audit through and through, but most likely will skim for points that peak their interest. So the more you express all the key points throughout the document the better chance the client will absorb most, if not all the points necessary to understand the level of effort required for the project…Thanks Lindsay!
Enjoy,
