Web Analytics (Google Analytics)
Focusing your efforts on your core business needs is paramount to the success of your business. The current economic times have forced us to reduce expenses and do more with less, which ultimately increases the workload per employee and/or business owner. We just don’t have time to manage things which are outside our core business scope. On the other hand, these current economic times have also created fierce competition for every potential customer. So we have a dilemma. How do we bring in more customers without losing focus on the day-to-day work that needs to get done. This is where SMB comes in...
We will manage the performance of your website using Web Analytics (Google Analytics), while you focus on your core business needs. Our SMB team will evaluate and monitor all aspects of your website identifying key areas for improvement and then formulate a plan to implement the necessary changes. This on-going process ensures that your website is always performing to it’s highest potential.
Using web analytics such as Google Analytics, we can collect and analyze all aspects of the traffic to your web site. This data will give us insight into how your web site is performing overall; the effectiveness of targeted marketing campaigns; and a clear picture of how many visitors are converting into customers (conversion rate). We can see how visitors are getting to your site (i.e. search engines, direct links etc); what they are doing while there; and how long they are staying. These are the key elements to maximizing the ROI for your web site. Below are the key area for which Google Analytics can help your business:
- Understand how visitors engage with your website
- Compare performance of all marketing initiatives from emails to keywords to offline campaigns
- Integrated with Adwords but also tracks non-Google campaigns
- Identify areas for site improvement
- Pinpoint breakdowns in conversion process
- Track eCommerce metrics such as revenue, average order value, and conversion rates
